our vision is a rural Australia where it's socially acceptable when somebody says 'no thanks' to a beer.

To continue and expanding achieving this vision we have made it our mission to change lives through conversation and connection. And that's what we are doing.


The future activity of our charity will continue to lie in raising awareness around the truth about alcohol in the rural space and the gaps in support, services, and available treatments for the overlooked demographic of professional rural and remote Australians when it comes to alcohol addiction, abuse, and misuse. We will continue seeking support & funding for this proven initiative while:

  • generating conversation at a national rural level surrounding the prevention of alcohol related harm with a specific focus on eliminating any stigma surrounding the truth of ‘’casual alcoholism’’

  • encouraging rural and regional Australians to take responsibility for themselves by taking responsibility for our own drinking culture by reaching out to friends and family and making it ‘’ok to say no’’ to alcohol 

  • transition to an official exclusive member-based online platform for isolated peers and professionals who cannot access confidential local services or support to gather and chat

  • promoting and supporting alcohol-awareness, education, and services so that people can readily access expert help when required

  • implementing programs that encourage people to access and provide assistance at an early stage, thereby reducing the risk of alcohol harm arising from difficult life situations or mental illness

  • co-ordinate an annual rural "Sober in the Country Day" during which Australians are encouraged to host a sober BBQ and discuss that it’s ‘okay to be alcohol free’ or go sober for the day to support a mate who can't drink

SITC is not a service or a solution - it's an overdue conversation addressing the need for far better and more tailored services & solutions in the bush demographic. SITC is not affiliated with nor representative of any specific programmes or models. When Shanna travels she speaks simply as a recovered alcoholic; not ever on behalf of, or as a representative of any official organisation or model. The organisational philosophy is that there is no ''one-size fits all'' - and we encourage recovery and sobriety in whatever form works for the individual.

... after five years travelling and speaking to peers all over rural Australia; Shanna is beginning to influence policy and change after bringing conversations and truth to the surface, such as:

  • HOW is it that we can drink alongside our mates and encourage being fall-down drunk and glorify this as the measure of a man, yet then turn around and deny our support to that same mate if they realise booze is a problem and they ask for help and admit there is a problem?

  • HOW can we expect a city-based model like AA to work in a tiny town where anonymity is literally not possible; and moreso, there are simply no ''meetings'' available even if somebody felt comfortable enough to go along? Many have said that they wish anonymity was a choice, not an expectation or a mandate to be held captive by.

  • WHY are we actually even asking our mates who fall down the rabbit-hole of addiction to ''go away'' and be anonymous in their greatest and most urgent time of need? Aren't rural communities all about supporting mates no matter what?'' If we are good enough to raise funds and feed the chooks for friends who get injured or sick with things like broken legs or a scary illnesses like cancer - why do we suddenly get selective when the disease is known as alcoholism? 

  • WHY on earth is being an 'alcoholic' still such a stigmatised, misunderstood, archaic dirty secret and surprise when (and let's be honest) many of our rural friends and peers are drinking at crazy alcoholic levels for so long that it's inevitable many will slip through the cracks along the way, right? 

  • WHY will our government consistently speak about the need for rural and regional sustainability initiatives and continually ignore the SITC conversation; yet, will continue to tick off and approve the investment of millions into a national ICE inquiry? 

  • DROUGHT is an ongoing crisis making this issue and epidemic more urgent than ever; because drought = stress|fear|isolation + mental health going untreated. The average Aussie will drink a beer or twenty before asking for a hand, as we all know.